Online video numbers getting impressive

Record 14.3 billion online videos viewed in the month of December according to ComScore. Most notably, Hulu was reported to have 241 million videos viewed. With the bulk of longer form, high quality network television on Hulu surely garnering premium CPM's, these growth numbers continues to make the case for a real business...or a real extension of a business for the networks. The real test for online video is whether it can find a model where online viewing alone can generate revenue to justify production costs. The long tail, poorly produced, user generated video is a volume business that hasn't demonstrated the scalability necessary to be a standalone business.