The low key announcement today between People.com and Ideocracy collaborating on a new video channel called Vipwich describes a service where celebrities will produce 4-5 minute episodes. Reminds me of several fun celebrity videos with Will Ferrell and a handful of others who have started channels on YouTube and ibeatyou.com. Seeing celebrities in "user generated" videos has an immediate novelty factor but I think that only marginally makes that video more interesting than a non-celebrity low production video.
How does one assign a dollar value to a single online video? Production quality and marketing spend are the single biggest factors, both of which are almost non-existent with any 'person-generated' video. Sites like Hulu would not stand a chance to become a standalone business (even with their impressive growth numbers) without the production quality and marketing costs that the networks put behind the videos for television/cable distribution.
Efforts like Vipwich are a great step in learning what can work in the fast evolving video marketplace and it will be fun to watch which of these types of channels rise and fall.
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