Digg toolbar quick thought

Reports today of a new Digg toolbar. Makes a lot of sense. Social media is maturing quickly and more and more would-be passive users are getting more comfortable engaging online. I think 2009 will bring a lot more neat innovations to allow people to share more easily and more comfortably. Big opportunities for companies who can also make this fun and entertaining. If the last few years has been the era of getting content published online, the next few years can be the era of great features and products to share and engage with it, the combination thereof may actually help online companies turn into actual businesses.