iPhone - making mobile real

I just saw a note from a dev shop that has stopped taking contract work entirely in favor of dedicating all its resources to developing and selling iPhone apps. This type of momentum coupled with the rumors of a Verizon deal makes the mobile industry that much more attractive as a growth market with room to grow. With iPhone app store download numbers continuing to impress, mobile is one platform that has consistently shown that convenience and an easy UI can be enough for consumers to spend money. Now, if we can figure out how to convert purchasing power to a keyboard and a mouse, digital media could really become a business.