'That's pretty smart' was my reaction to my first read through the reports of Jeff Bewkes description of what Time Warner is planning with "TV Everywhere". The idea to charge for access through an already existing payment plant (Cable TV) and mature the notion of the rights associated with that payment to 'access anywhere' can be both attractive to consumers as well as create more ad inventory for the networks. I would bet that they will insist on authenticating through the email address associated with the cable account thus mitigating against rampant unauthorized access.
Of course, with some cable networks likely not to participate, some consumer frustration and confusion will exist but who would have thought that the big time operators would have thought up such online friendly terms even 2 years ago???
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