"As the economy began to soften toward the end of the year, we witnessed a renewed focus on search because it delivers a stronger ROI than many other tactics," said Sarah Baehr, vice president and national media lead at Razorfish. "We also saw a continued shift in digital ad spending toward niche sites as clients realize the value of targeting precise audience groups."
Making sense out of putting up effective campaigns on niche sites is exactly what Reptide Media is doing (shameless plug as I am a Director of the company).
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